For powerful thoughts
For thoughts that actually matter.
Designed for thoughts so meaningful they are not meant to be written on screens.
No notifications. No refresh. Nothing that beeps. It waits until you have a moment, then gives it back.
It opens with one long essay on availability — why you are always reachable, what it costs, and how to take your focus back — and continues with pages that are yours.
It belongs to the people who lead organisations, companies, and their own lives.
B5, 170 × 240 mm · Hardcover, linen, two reading ribbonsThread-sewn to lie flat · 152 pages of uncoated paper
ISBN 978-952-88-2450-3 · First batch ships 2026
The decision to let go
is never made in a moment. It matures.
Most often I know long before I say it aloud. Something in me has already run the numbers — what it costs in energy, what it gives back, where it leads. The total comes out negative. I know it. And still I wait.
We wait for permission. We wait for the right moment. We wait for someone else to notice before we do.
But when the decision is finally made — deliberately, little by little, never on a whim — it is always a relief. Not a loss. A relief.
This is what the research keeps showing: we systematically overvalue what we give up and undervalue what we set free. Psychologists call it loss aversion — we fear letting go so much that we hold on to things that no longer serve us.
In Essentialism, Greg McKeown distils a principle that looks simple but is, in practice, the hardest to apply: “If it isn’t a clear yes, then it’s a clear no.”
Magazine
Longer stories, more voices. Softcover, and a little larger. From 2027.
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